Customer Marketing Specialist
Core
Cultivate customer advocates to share experiences on review platforms (Google, G2) and execute strategies to amplify brand reputation.
Role type
Customer Marketing Specialist
Builds
Customer review campaigns, advocacy programs, and case studies
Domain
B2B SaaS / Customer Success
Deliverable
product features
Required skills
Customer advocacy program management, B2B email marketing campaign execution, CRM tool proficiency, project management, data-driven analysis
Preferred skills
Experience with HubSpot, Salesforce, G2, cross-functional collaboration
Technologies
HubSpot, Salesforce, G2
Responsibilities
Design and execute strategies to mobilize customer advocates, develop customer communication strategies, plan and execute customer-specific events, manage event sponsorships, optimize customer review strategy, launch review generation campaigns, identify and develop customer advocates and case studies
Seniority
Mid-level, hands-on IC
