Lifecycle Automation Specialist
Core
Build, configure, test, and deploy lifecycle automation solutions for student engagement in higher education.
Role type
Lifecycle Automation Specialist
Builds
Lifecycle automation workflows, audience segmentation, and personalization logic for online university programs.
Domain
EdTech, Higher Education, Marketing Automation
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Marketing automation configuration, CRM support, QA testing, workflow orchestration, data accuracy validation, documentation
Preferred skills
Salesforce Marketing Cloud, SQL, AMPscript, multi-channel engagement (email/SMS), customer journey mapping
Technologies
Salesforce, Salesforce Marketing Cloud, SQL, AMPscript
Responsibilities
Configure automation workflows and audiences, perform QA testing, monitor performance and troubleshoot issues, maintain implementation documentation, collaborate with senior specialists on solution design
Seniority
Junior, hands-on IC (1+ years experience)