Marketing Strategist (Temporary)
Core
Develop and execute strategic marketing plans, lead digital campaign execution, and manage client relationships to drive student acquisition and brand growth for NAIT.
Role type
Senior Marketing Strategist (Temporary)
Builds
Integrated marketing programs, digital campaigns, and lead generation initiatives for prospective students and industry clients.
Domain
Higher Education / Marketing & Communications
Required skills
Strategic marketing planning, digital campaign management (SEM, SEO, social, email), project management, data analytics, budget management, content creation, market research, cross-functional leadership
Preferred skills
Google Ads certifications, Agile methodology knowledge, privacy legislation expertise
Technologies
Google Data Studio, Google Analytics, Google Ads, Facebook, LinkedIn, Instagram, SEO tools
Responsibilities
Provide strategic marketing counsel and identify business opportunities; Lead execution of digital marketing plans using automation and AI; Analyze campaign performance to optimize ROI and audience engagement; Manage project and marketing budgets; Coordinate cross-functional teams for integrated marketing programs; Monitor real-time insights to inform data-driven recommendations.
Seniority
Senior, hands-on IC
