VP, Social & Audience Growth
Core
Define and execute platform-native strategies to expand brand and title reach across social platforms and the digital ecosystem, serving as the organization's expert on social algorithms, content formats, and audience behavior.
Role type
VP, Social & Audience Growth (Strategy & Leadership)
Builds
Social distribution engines, cross-platform audience growth strategies, and creator/partner partnerships
Domain
Premium Entertainment / Social Media Marketing / Digital Distribution
Deliverable
product features
Required skills
Social platform strategy, audience growth tactics, partnership development, cross-functional leadership, team management, digital ecosystem navigation, content performance optimization, paid/organic integration, innovation management
Preferred skills
Experience with emerging platforms, influencer ecosystem knowledge, data-driven experimentation
Technologies
TikTok, Instagram, YouTube, OTT platforms
Responsibilities
Define platform-specific strategies to maximize reach and engagement; lead expansion of reach beyond owned channels via creators and partnerships; build and manage relationships with platform partners and external collaborators; oversee social marketing campaigns ensuring alignment with overall strategy; lead and develop a high-performing social and digital team; drive a culture of testing and experimentation across platforms
Seniority
VP, strategic leadership with hands-on expertise
