Front Line Manager - S&M - Digital Marketing 4A
Core
Manage Simon Data datasets, marketing technology stacks, and event forwarding pipelines to support paid media campaigns and customer segmentation.
Role type
Front Line Manager - S&M - Digital Marketing
Builds
Marketing data pipelines, customer segmentation datasets, and event forwarding configurations
Domain
Digital Marketing & Data Operations
Deliverable
dashboards & analysis
Required skills
SQL, Data QA, ETL troubleshooting, Marketing Analytics, Salesforce, Customer Segmentation, Compliance Documentation
Preferred skills
Digital Marketing Certifications, Media Communications
Technologies
Simon Data, mParticle, Salesforce
Responsibilities
Create and maintain Simon Data datasets with customer segmentation criteria; Monitor daily processes and troubleshoot ETL failures; Design marketing technology stack solutions integrating stakeholder data; Facilitate upload and delivery of customer lists ensuring security compliance; Manage event forwarding from mParticle to external parties for paid media campaigns; Assist with marketing experiment analytics and AB test data delivery.
Seniority
Front Line Manager
