Shopper Marketing Manager
Core
Develop and execute best-in-class retail programs linking brand and sales objectives to drive profitable growth for plant-based meat products.
Role type
Shopper Marketing Manager
Builds
Omnichannel campaigns, shopper-centric selling stories, and retail initiatives for mass retailers.
Domain
Consumer Packaged Goods (CPG), Food & Beverage, Retail
Deliverable
product features
Required skills
Strategic planning, omnichannel marketing, data analysis (SPINS/Numerator), financial acumen, cross-functional collaboration, budget management, merchandising strategy
Preferred skills
MBA, experience in Food/Bev industry, knowledge of mass retail accounts
Technologies
SPINS, Numerator
Responsibilities
Oversee annual shopper marketing plans and turnkey tools; partner cross-functionally to execute omnichannel campaigns; manage business metrics including sales, share, and space allocation; develop shopper-centric selling stories and annual budgets; manage brand appearance on partner sites; create merchandising assets and sales decks.
Seniority
Mid-level, hands-on IC