Senior Marketing and Data Analytics Manager
Core
Owns execution of Growth Marketing's analytics and data operations, building reporting infrastructure connecting marketing activity to pipeline and revenue.
Role type
Senior Manager, Marketing and Data Analytics
Builds
Governed self-serve analytics model, full-funnel reporting, pipeline and revenue forecasting models
Domain
B2B Education Technology (K-12)
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
Marketing attribution (multi-touch, first-touch, last-touch), Salesforce CRM, Pardot/Account Engagement, BI platforms (Power BI, Tableau, Looker, Domo, Google Data Studio), SQL, Google Analytics, UTM framework design, data governance, segmentation, offshore team management, AI-assisted workflow implementation
Preferred skills
Intent data platforms (6sense, ZoomInfo, Bombora), advanced degree in Marketing/Business/Data Analytics/CS
Technologies
Salesforce, Pardot, Power BI, Tableau, Looker, Domo, Google Data Studio, Snowflake, Google Analytics, Google Tag Manager, ZoomInfo, Bombora, 6Sense
Responsibilities
Own Marketing's contribution to the Growth Marketing Reporting Framework; Develop and maintain self-serve dashboards and scorecards; Build and maintain semantic layer, data dictionaries, and documentation; Define and report core marketing performance metrics; Design and manage A/B and multivariate testing programs; Own UTM and tracking standards; Execute contact database segmentation; Manage, coach, and develop Marketing Analytics Coordinator(s); Partner with IT and Sales Ops on data integrations and lead-to-opportunity metrics; Identify and implement AI-assisted workflows to automate manual tasks
Seniority
Senior, hands-on IC with team leadership