Digital Marketing Technology Specialist
Core
Manage and integrate marketing technology platforms, CRMs, and automation tools to support personalized customer experiences and campaign execution.
Role type
Digital Marketing Technology Specialist (MarTech)
Builds
Marketing automation workflows, multichannel marketing assets, and integrated CRM systems
Domain
Mortgage lending / Digital Marketing Technology
Required skills
Marketing automation platforms, CRM management, Data integration, API familiarity, HTML/CSS, Email marketing best practices, Project management, Regulatory compliance (DNC, CAN-SPAM, GDPR, CCPA)
Preferred skills
Mortgage industry experience
Technologies
HubSpot, Marketo, Salesforce
Responsibilities
Lead and manage complex medium-scale MarTech projects; Establish and maintain CRMs to align with digital marketing solutions; Gather and document requirements for new MarTech initiatives; Promote and train on marketing automation capabilities; Handle escalated support cases; Review and proof marketing messaging; Provide support to digital marketing teams and vendors; Design and implement best practices and repeatable processes; Ensure digital platform compliance with legal/regulatory requirements; Stay current on emerging technologies in CRM and digital tools.
