Senior Marketing Manager - Fuel & Customer Campaigns
Core
Lead end-to-end development and execution of integrated marketing campaigns for Fuel, Grocery, and Collectables portfolios to drive customer engagement, brand growth, and commercial performance.
Role type
Senior Campaign Marketing Manager (Fuel & Customer Campaigns)
Builds
Integrated customer experiences across paid, owned, and in-store channels; fuel loyalty programs; supplier-led activations.
Domain
Retail / Convenience Store / Fuel / FMCG
Deliverable
product features
Required skills
Integrated campaign strategy, commercial acumen, data-driven decision-making, agency management, stakeholder management, multi-channel media planning, retail/FMCG experience
Preferred skills
Loyalty/CRM expertise, supplier commercialization, sponsorship management, media mix modelling
Technologies
Media mix modelling, ad tracking, brand tracking
Responsibilities
Develop customer-led campaign strategies for fuel, grocery, and collectables; lead B2B communications for Fuel Card; manage agency partners from briefing to launch; drive creative and media effectiveness through performance analysis; maximize supplier-funded marketing investment; define campaign KPIs and lead post-campaign reviews.
Seniority
Senior, hands-on IC