Marketing Manager Sonihull
Core
Own global marketing and communications agenda, translating commercial priorities into focused activity to strengthen the specialist brand and generate qualified demand for Sonihull's ultrasonic antifouling systems.
Role type
Senior B2B Marketing Manager (Global)
Builds
Global marketing strategy, annual plans, digital campaigns, and content assets for a maritime/industrial technology product.
Domain
Industrial/Maritime technology (ultrasonic antifouling systems)
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B marketing strategy, digital demand generation, content creation and copywriting, multi-channel campaign management, agency management, stakeholder management, data-driven KPI reporting
Preferred skills
Experience in maritime, industrial, or engineering B2B markets
Technologies
SEO/SEM, social media, email marketing, CRM, marketing automation, analytics tools
Responsibilities
Develop and execute global marketing strategy and budget; translate insights into audience value propositions; plan and deliver targeted digital campaigns; own content calendar and commission high-quality materials; align with Alfa Laval group priorities; define and report on marketing KPIs; build scalable marketing capabilities
Seniority
Senior, hands-on IC