Digital Marketing Specialist - Temporary
Core
Own and support web performance topics (SEO, AI search, traffic optimization) and lead a team of digital marketing specialists within a specific sales region.
Role type
Digital Marketing Specialist (Team Lead)
Builds
Digital channels and web performance strategies for Alfa Laval's sales regions.
Domain
Industrial engineering / B2B Digital Marketing
Deliverable
product features
Required skills
SEO, web performance optimization, traffic analysis, KPI tracking, digital agency coordination, stakeholder management, analytical thinking
Preferred skills
Alfa Laval portfolio knowledge, AI search trends
Technologies
Microsoft Office Suite, ERP systems
Responsibilities
Optimize organic/inorganic visits and SEO, coordinate with digital agencies, track website performance KPIs, execute testing for continuous improvement, share recommendations on digital trends
Seniority
Mid-level, team leadership