North America Field and Channel Marketing Manager
Core
Design and execute integrated field and channel marketing strategies to drive demand generation, pipeline creation, and revenue growth for Trellix's cybersecurity platform across the US and Canada.
Role type
Senior individual contributor field and channel marketing manager
Builds
Multi-touch demand generation campaigns, partner-led programs, and regional marketing initiatives
Domain
Cybersecurity / B2B SaaS
Deliverable
product features
Required skills
B2B marketing strategy, demand generation, account-based marketing (ABM), event management, budget stewardship, CRM/automation proficiency, data analysis
Preferred skills
Experience in enterprise technology, SaaS, or cybersecurity; Salesforce/Marketo/6Sense expertise
Technologies
Salesforce, Marketo, 6Sense
Responsibilities
Develop regional marketing plans aligned with sales goals; execute multi-channel campaigns including email, social, paid ads, and webinars; manage partner channel programs and Marketing Development Funds (MDF); plan and execute regional events and trade shows; serve as marketing advisor to sales teams; track KPIs and optimize lead nurturing funnels
Seniority
Senior, hands-on IC
