Customer Marketing Analyst
Core
Conduct research and analysis on sales data to validate category management approaches and identify market opportunities for the Tiger basket.
Role type
Customer Marketing Analyst
Builds
Commercial propositions and category management strategies for customers
Domain
Retail / Consumer Packaged Goods
Deliverable
dashboards & analysis
Required skills
Data cleansing, EPOS data integration, Nielsen/Dunnhumby analysis, shopper marketing, category management, pricing analysis, SKU profitability, reporting, space planning
Preferred skills
Tools development for data sharing, joint business planning, trade presentations
Responsibilities
Gather and integrate EPOS data, analyze external data sources, interpret ranging reports, review merchandising standards, monitor shopper plan implementation, present analysis to customers, develop data tools and processes, manage price monitoring and tactical price lists, conduct post-promotion reviews, handle SKU profitability and rationalization
Seniority
Individual Contributor
