Senior Category & Shopper Leader
Core
Drive profitable growth of assigned dermocosmetic/pharmaceutical categories through data-driven strategic management, assortment planning, and shopper marketing within the retail channel.
Role type
Senior Category & Shopper Leader
Builds
Category management policies, planograms, space planning strategies, and promotional campaigns for pharmaceutical retail clients.
Domain
Dermocosmetics / Pharmaceuticals / FMCG / Retail
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Strategic and analytical mindset, Data analysis (sales, turnover, market share), Space planning and planogram design, Cross-functional negotiation, Executive reporting, Category management policy definition
Preferred skills
Experience in Dermocosmetic, Pharmaceutical, or FMCG industries, Experience with pharmaceutical retail clients (specifically Farmacias del Ahorro)
Technologies
Spaceman, Nielsen Spaceman, Planogram Generator, Excel, Databases
Responsibilities
Analyze sales and market data to optimize category performance, Design and implement Category Management and Shopper Marketing strategies, Develop planograms and space planning strategies, Translate shopper insights into actionable strategies, Collaborate with Sales and Trade Marketing teams for point-of-sale execution, Prepare executive-level reports with strategic recommendations
Seniority
Senior, hands-on IC