Assistant Brand Manager
Core
Shape brand strategy and deliver integrated marketing campaigns to drive market share growth for FMCG brands.
Role type
Assistant Brand Manager
Builds
Integrated marketing campaigns, brand communications, and shopper plans
Domain
Fast-Moving Consumer Goods (FMCG), Personal Care, Home Care, Baby Care
Deliverable
product features
Required skills
Brand strategy, integrated campaign management, consumer insight analysis, project management, commercial awareness, agency management
Preferred skills
Financial literacy, digital marketing tools familiarity, creative problem-solving
Responsibilities
Shape and deliver key parts of the brand's 12-month growth plan, bring integrated campaigns to life across channels, develop brand communications and shopper plans, turn brand performance data into clear recommendations, build understanding of brand P&L and KPIs, protect brand positioning while briefing agencies