Senior Brand Manager Personal Care
Core
Lead the marketing brand team and shape the strategic development of Personal Care brands to drive business growth and achieve financial targets.
Role type
Senior Brand Manager (FMCG)
Builds
Personal Care brand equity, product innovations, and brand activations
Domain
Fast-Moving Consumer Goods (FMCG), Personal Care
Deliverable
product features
Required skills
Strategic brand development, P&L management, product innovation, commercial acumen, data analysis, shopper marketing, digital marketing strategy, media buying
Preferred skills
Digital commerce management, holistic media buying
Technologies
Digital platforms, social media agencies, brand strategy agencies
Responsibilities
Develop medium- and long-term strategic plans for the Personal Care business, collaborate with commercial and supply chain teams to optimize business delivery, partner with external agencies to execute brand campaigns, serve as P&L owner for the brands
Seniority
Senior, hands-on IC