Digital Commerce and Retail Media Manager
Core
Lead digital commerce and retail media strategy for FMCG brands across ANZ retailer eCommerce environments to drive sales growth and market share.
Role type
Digital Commerce and Retail Media Manager
Builds
Digital commerce plans, retail media activation programs, and integrated shopper marketing strategies for key retail partners.
Domain
FMCG, Retail Media, eCommerce
Deliverable
product features
Required skills
digital commerce strategy, retail media planning, eCommerce data analysis, digital shelf optimization, cross-functional stakeholder management, commercial acumen, agency management, forecasting, ROI improvement
Preferred skills
FMCG or major retailer experience, knowledge of Coles/Woolworths/Amazon platforms, performance marketing expertise
Technologies
Coles 360, Cartology
Responsibilities
Develop and lead digital commerce strategy across key retail partners; Drive online sales, market share, and digital shelf performance; Analyse eCommerce data and shopper insights to identify growth opportunities; Set digital shelf standards and optimize content; Drive excellence in product availability, search visibility, pricing, and promotions; Partner with Sales to embed digital priorities into customer plans; Lead end-to-end retail media planning and activation; Establish measurement and reporting frameworks.
Seniority
Manager, hands-on IC