Sr. Manager, eCommerce - UGG
Core
Leading and accelerating UGG's eCommerce business across China by managing a portfolio of 9 online stores (Tmall, JD, Douyin, RED, Mini Programs) and balancing brand building with commercial performance.
Role type
Senior Manager, eCommerce Strategy & Operations
Builds
End-to-end eCommerce strategy, channel growth roadmaps, and premium consumer experiences across digital platforms.
Domain
Retail / eCommerce / China Market
Required skills
eCommerce strategy, P&L management, channel segmentation, cross-functional collaboration, data-driven decision making, team leadership, agency management, system automation, omnichannel integration.
Preferred skills
Knowledge of Chinese digital platforms (Tmall, JD, Douyin), consumer journey optimization, digital infrastructure upgrade.
Technologies
OMS, CRM, data analytics tools, content management systems, Mini Programs.
Responsibilities
Develop annual and long-term channel strategies; Lead full P&L responsibility including sales planning and forecasting; Define channel segmentation and growth roadmap; Collaborate with Brand, Retail, and Merchandising teams; Optimize conversion rates and key KPIs (traffic, CVR, AOV); Manage and coordinate site changes and promotion campaigns; Build and lead a high-performing eCommerce team; Manage third-party agencies and set clear KPIs.
Seniority
Senior, hands-on IC with team leadership