Sr. Manager, eCommerce - UGG
Core
Leading and accelerating UGG's eCommerce business across China, managing a portfolio of 9 online stores including Tmall, JD, Douyin, RED, and Mini Programs.
Role type
Senior Manager, eCommerce
Builds
End-to-end eCommerce strategy and execution for UGG China across multiple digital platforms
Domain
Retail / eCommerce / China Market
Deliverable
product features
Required skills
P&L management, channel strategy, data-driven insights, team leadership, cross-functional collaboration, agency management, operational automation, KPI tracking, consumer journey optimization
Preferred skills
Brand commerce perspective, system-driven operations, digital opportunity identification, infrastructure optimization
Technologies
OMS, CRM, data analytics tools, content management systems, Mini Programs
Responsibilities
Own and drive UGG China eCommerce business across 5 platforms; Develop annual and long-term channel strategies; Lead full P&L responsibility including sales planning and budgeting; Build and lead a high-performing eCommerce team; Manage and coordinate site changes, promotion campaigns, and content localization; Drive systematic and automated operation processes to improve efficiency; Partner with merchandising teams for assortment planning and product lifecycle strategy.
Seniority
Senior, hands-on IC with team leadership