Senior Customer Marketing Manager - GT
Core
Develop promotion, distribution, and channel strategies for FMCG brands in Hygiene, Baby, and Beauty categories to drive in-store visibility and profitability.
Role type
Senior Customer Marketing Manager - GT
Builds
Channel strategies, in-store execution plans, and trade promotion effectiveness for brands like Carex, Cussons Baby, Sanctuary Spa, and St. Tropez.
Domain
Fast-Moving Consumer Goods (FMCG), Retail, Beauty, Hygiene, Baby Care
Deliverable
product features
Required skills
Channel strategy development, traditional channel management, trade promotion effectiveness, cross-functional team leadership, project management, distributor management, in-store execution planning, brand strategy translation
Preferred skills
Multi-functional team experience, creative channel development, corporate knowledge evaluation
Technologies
Microsoft Office, distributor management system software, trade promotion system
Responsibilities
Develop short and medium term promotion and distribution strategies, lead Front Liners Capability for Channel Baby Shop and Modern Trade, lead project Creator initiatives, monitor and analyze implementation results, translate brand strategies into channel road to market, manage channel profitability with cross-functional teams
Seniority
Senior, hands-on IC