Senior Marketing Specialist, CRM Operations
Core
Own end-to-end campaign operations, technical QA, and operational troubleshooting for high-precision CRM campaigns across email, push, SMS, and newsletters for Yahoo's media and technology brands.
Role type
Senior Marketing Specialist (CRM Operations)
Builds
High-impact lifecycle marketing campaigns and automated workflows for millions of users
Domain
Digital Marketing / CRM Operations
Required skills
CRM campaign execution, targeting logic, HTML/email troubleshooting, CRM platform configuration, lifecycle program management, A/B testing, AI tool utilization, SQL/data validation, dynamic content scripting
Preferred skills
Liquid scripting, advanced SQL/analytics tools, Photoshop
Technologies
Zeta, Moveable Ink, Stensul, Looker, Tableau, Google Workspace, Microsoft Office, Photoshop
Responsibilities
Execute CRM campaigns across email, push, SMS, and newsletters; Build campaigns in CRM platforms and perform thorough QA; Support execution and maintenance of recurring and triggered lifecycle programs; Partner with strategists, analytics, and engineering teams to validate audience logic and data inputs; Identify, test, and implement AI-driven efficiencies in daily operations; Execute A/B tests and compile performance summaries; Maintain documentation and follow standard workflows and QA processes.
Seniority
Senior, hands-on IC
