Performance Marketing Manager, Search
Core
Own end-to-end SEM strategy and execution for Yahoo's consumer products, driving customer acquisition and growth through paid search channels.
Role type
Performance Marketing Manager, Search
Builds
Yahoo's consumer product growth via paid search acquisition
Domain
Digital Advertising / Search Marketing
Deliverable
production ML models | product features
Required skills
SEM strategy, bid management, A/B experimentation, search auction mechanics, data analysis, stakeholder communication
Preferred skills
Apple Search Ads scale experience, AI-assisted campaign tools, Google/Microsoft Ads certification
Technologies
Google Ads, Microsoft Advertising, Performance Max, DSAs, SQL, Excel, Google Sheets, BI tools
Responsibilities
Manage keyword strategy, bid management, ad copy, and landing page optimization; analyze performance metrics (ROAS, CPA, CTR); design and execute A/B tests; collaborate on custom bidding models; monitor competitive dynamics; maintain platform account relationships
Seniority
Mid-Senior, hands-on IC