Manager, Marketing Analytics and Insights
Core
Manage marketing analytics, external digital funnel performance metrics, and provide data-driven insights to support strategic growth initiatives and lead acquisition.
Role type
Manager, Marketing Analytics & Insights
Builds
Data-driven insights, reporting packages, business cases, and financial models for marketing technology and campaigns.
Domain
Financial Services / Life Insurance / Digital Marketing
Deliverable
dashboards & analysis
Required skills
Digital marketing analytics, visual analytics and design, Adobe Analytics, Microsoft Excel, Tableau, PowerPoint, A/B testing, SEO/SEM optimization, digital media strategy, financial modeling, stakeholder collaboration
Preferred skills
MBA, Digital Analytics certification, Life insurance/wealth management experience, in-platform experience (Google, Meta, Amazon, LLMs, Reddit, TikTok)
Technologies
Adobe Analytics, Adobe Target, Microsoft Excel, Tableau, PowerPoint, Google platforms, Meta, Amazon, LLMs, Reddit, TikTok
Responsibilities
Own data & insights for the External Digital Funnel (web, paid, organic search, social media); Track paid funding performance and highlight opportunities; Provide a single source of truth for digital teams and agency partners; Identify trends in organic search and social media performance; Partner with SEO/SEM teams to optimize engines and lead A/B testing; Define and analyze core marketing KPIs; Prepare data insights and reporting for senior leadership; Assist in developing business cases and financial models for strategic initiatives.
Seniority
Manager, strategic planning & team leadership