Head of Paid Media
Core
Lead a team of Paid Media Specialists to build and guide global paid marketing strategies for web and mobile, driving user acquisition and commercial ROI.
Role type
Senior leadership IC (Head of Paid Media)
Builds
Global paid media campaigns and strategies for user acquisition
Domain
FinTech / Online Trading / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Strategic leadership, budget management, campaign strategy design, vendor relationship management, process optimization, data-driven reporting, hands-on expertise in Google Ads/Meta Ads/Programmatic/Display, MarTech proficiency, mobile and web advertising ecosystem knowledge, AI tool leverage
Preferred skills
Experience in financial services, insurance, or banking sectors
Responsibilities
Manage and lead a Media Team of PPC, Display and Mobile Ad Managers; Design and implement comprehensive media buying strategies across global regions; Oversee execution, testing, and optimization of campaigns to ensure ROI, payback and LTV; Manage relationships with key vendors, advertising platforms, and mar-tech providers; Establish processes for operational efficiency within the Marketing Team; Report on top-of-funnel and bottom-of-funnel metrics
Seniority
Senior, hands-on IC with team leadership
