Marketing Specialist - Lead Generation & Agent Relations
Core
Drive lead generation and agent relations for commercial, industrial, and utility products in the US market to support sales and marketing activities.
Role type
Marketing Specialist (Lead Generation & Agent Relations)
Builds
Demand generation and customer growth for engineered products
Domain
Industrial manufacturing / Commercial & Industrial (C&I)
Required skills
Lead generation, demand creation, customer relationship management, sales strategy, digital marketing campaign execution, market research, analytics, stakeholder partnership
Preferred skills
Experience with engineered products for professional applications, knowledge of marketing methods (product literature, advertising, voice of customer)
Technologies
Digital marketing platforms, analytics tools
Responsibilities
Generate market demand to create growth in line with strategy, ensure targets such as margins and Net Promoter Score are achieved, build and maintain relationships with customers to ensure satisfaction, identify opportunities to drive marketing and sales including product launches, strengthen customer perception of the division, drive sales efficiency and effectiveness across product lines, ensure agreed service levels are maintained through efficient support functions
Seniority
Mid-Senior level (8+ years experience)