Local Performance Marketing Specialist
Core
Execute and coach franchise owners on local integrated marketing plans to drive sales, customer growth, and revenue targets.
Role type
Local Performance Marketing Specialist
Builds
Local marketing programs and strategies for franchise owners
Domain
Franchise services / Home and business repair
Deliverable
product features
Required skills
Digital marketing, data analysis, marketing plan execution, performance metrics tracking, coaching, sales
Preferred skills
Franchise industry experience, retail industry experience
Responsibilities
Monitor and coach franchise owners on local marketing plans and channel mix; Track and analyze marketing performance metrics (leads, cost per lead, revenue); Present and coach on pre-opening and grand-opening marketing plans; Sell local programs to franchise owners; Develop roll-up reporting on program participation and performance.
Seniority
Mid-level, hands-on contributor