Director, Marketing Enablement
Core
Building and leading the infrastructure that enables franchise owners to access, understand, and execute marketing programs, tools, and platforms across the organization.
Role type
Director, Marketing Enablement
Builds
Integrated marketing enablement function spanning training, education, owner communications, program management, and shared-services coordination
Domain
Franchise services / Home and business repair and maintenance
Deliverable
product features
Required skills
Integrated marketing strategy, franchise operations experience, people leadership, program management, data-driven decision-making, change management, stakeholder liaison, process optimization, automation implementation
Preferred skills
Master's degree in Marketing or Business, experience leading marketing enablement or franchise support functions, marketing technology platforms expertise, CRM systems, learning management systems, AI-enabled solutions
Technologies
Marketing technology platforms, CRM systems, learning management systems, AI-enabled solutions
Responsibilities
Lead Marketing Enablement strategy including franchise owner education and program management; Develop and deliver scalable training and onboarding experiences; Coordinate and govern marketing communications to franchise owners; Serve as primary liaison between franchise owners, marketing teams, and shared-service experts; Oversee centralized marketing support function including escalation management; Monitor program performance and adoption metrics; Lead, coach, and develop a high-performing Marketing Enablement team; Establish a consistent franchise owner enablement journey; Partner with Marketing leadership to prioritize enablement investments; Identify and implement opportunities for automation and self-service capabilities
Seniority
Director, strategic leadership & team management