Director, Marketing Enablement
Core
Building and leading the infrastructure that enables franchise owners to access, understand, and execute marketing programs, tools, and platforms across the organization.
Role type
Director, Marketing Enablement (Strategic leadership + frontline support)
Builds
Integrated marketing enablement function spanning training, education, owner communications, program management, and shared-services coordination
Domain
Franchise services / Home and business services
Required skills
Integrated marketing strategy, franchise operations experience, people leadership, program management, stakeholder liaison, data-driven decision-making, change management, process improvement, team coaching, automation/AI implementation
Preferred skills
Master's degree in Marketing/Business, prior marketing enablement or franchise support leadership, marketing technology platforms, CRM, LMS, AI-enabled solutions
Technologies
Marketing technology platforms, CRM systems, learning management systems, AI-enabled solutions
Responsibilities
Lead Marketing Enablement strategy and franchise owner education; Develop scalable training and onboarding experiences; Coordinate and govern marketing communications; Serve as primary liaison between franchise owners and marketing teams; Oversee centralized marketing support function; Monitor program performance and adoption metrics; Lead and develop the Marketing Enablement team; Establish consistent enablement journey; Partner with leadership on enablement investments; Identify opportunities for automation and self-service capabilities
Seniority
Director, strategic leadership with hands-on team management