Senior Manager, Marketing Automations & Revenue Operations
Core
Lead the HubSpot marketing technology ecosystem to optimize the franchise development customer journey, driving qualified lead generation and sales growth through data-driven automation and analytics.
Role type
Senior Manager, Marketing Automation & Revenue Operations
Builds
Automated lead nurturing workflows, integrated multi-channel campaigns, executive dashboards, and CRM data infrastructure for Franchise Development.
Domain
Home services / Franchise development / Marketing Technology
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
HubSpot Marketing Hub administration, CRM management, lead scoring, workflow automation, marketing analytics, API integrations, campaign execution, data quality management, stakeholder partnership
Preferred skills
Revenue Operations, franchise/multi-location support, LiveRamp, Google Analytics 4, Power BI, Salesforce, HTML/CSS, SQL
Technologies
HubSpot, LiveRamp, Google Analytics 4, Power BI, Salesforce
Responsibilities
Own and optimize the HubSpot Marketing Hub and CRM ecosystem; Design and manage automated lead nurturing and customer journey workflows; Build and execute integrated marketing campaigns across email, SMS, webinars, and digital advertising; Manage CRM data quality, segmentation, and compliance; Develop executive dashboards measuring campaign performance, lead generation, and ROI; Partner with Franchise Development and Sales leadership to improve conversion rates and pipeline velocity; Manage integrations between HubSpot and key marketing technologies.
Seniority
Senior Manager, hands-on IC with strategic oversight