Manager, Marketing Automation Strategy
Core
Develop and execute marketing automation strategy and optimization roadmap across Neighborly brands to drive customer engagement and business growth.
Role type
Manager, Marketing Automation Strategy
Builds
Customer lifecycle programs and automated campaigns across email, SMS, and digital channels
Domain
Home services / Marketing Automation
Required skills
Marketing automation strategy, CRM/lifecycle marketing, campaign strategy, digital marketing, customer journey optimization, A/B testing, multivariate testing, holdout testing, iterative optimization, campaign performance analysis, cross-functional communication
Responsibilities
Develop and execute marketing automation strategy and optimization roadmap; Audit customer journeys and campaigns to identify optimization opportunities; Manage structured testing programs (A/B, multivariate, holdout); Analyze campaign performance and customer behavior to identify actionable recommendations; Create detailed campaign briefs for the Operations team.
Seniority
Manager, hands-on IC