Director Digital Marketing
Core
Define and lead global digital marketing and omnichannel engagement strategy for Convatec's Advanced Wound Care business, acting as a Digital Marketing Centre of Excellence.
Role type
Director, Digital Marketing (Global Healthcare)
Builds
Global digital marketing strategy, omnichannel customer journeys, and digital marketing capabilities for Advanced Wound Care products.
Domain
Healthcare / Advanced Wound Care
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Global digital marketing strategy, omnichannel engagement, customer journey design, marketing technology stack, team leadership in matrixed environments, stakeholder management, data-driven decision making
Preferred skills
Emerging technology identification, organizational capability building, innovation culture fostering
Technologies
CRM, marketing automation, analytics platforms, virtual events platforms
Responsibilities
Define and execute long-term digital and omnichannel marketing strategy; Establish best practices and governance frameworks for digital marketing; Lead design and optimization of integrated customer journeys; Shape strategic roadmap for websites and marketing technology; Lead and develop high-performing digital marketing teams
Seniority
Director, Global Leadership