Analyst, Sales and Marketing (French Services) (Hybrid/Telework)
Core
Optimize TV schedule revenue potential by managing ad inventory, pricing strategies, and audience forecasts for Canadian public broadcasting.
Role type
Revenue optimization analyst (media sales)
Builds
Dynamic reports and dashboards for revenue strategy and client agreement renewals
Domain
Media industry, television and digital media sales
Deliverable
dashboards & analysis
Required skills
Data analysis and modeling, Ad inventory management, Pricing strategy, Audience forecasting, Report design and optimization, Client negotiation support, Media industry knowledge
Preferred skills
Knowledge of media buying agencies, Experience in television and digital media
Technologies
IBM Cognos Analytics, Power BI Desktop, Excel, Google Suite, Numeris, Infosys, Instar TV/VAM, TAM
Responsibilities
Monitor inventory utilization and adjust rates based on market demand, Analyze Numeris data to provide audience forecasts and rate justifications, Design and optimize dynamic reports and dashboards, Prepare performance analyses for programs to adjust revenue strategies, Propose negotiation strategies and commercial offer parameters for client agreements (via careerplan.io/jobs/JR00009169-analyst-sales-and-marketing-french-services-hybridtelework-at-cbcrc)
Seniority
Mid-level, hands-on IC