Digital Media Buyer
Core
Execute and manage paid media programs across Meta, TikTok, and DV360 for Live Nation's international festival and venue portfolio.
Role type
Digital Media Buyer
Builds
Paid media campaigns for global entertainment events and venues
Domain
Digital advertising / Live entertainment
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Programmatic advertising, Meta Ads Manager, TikTok Ads Manager, Google DV360, campaign optimization, data analysis, stakeholder management
Preferred skills
Experience in entertainment or sports marketing, knowledge of digital ecosystem nuances, troubleshooting campaign issues
Technologies
Meta Business Suite, TikTok Ads Manager, Google DV360
Responsibilities
Develop and execute paid media programs across multiple platforms; Analyze performance data and optimize campaigns to hit KPI goals; Report on campaign performance and compile PCAs with learnings; Test and develop strategies for new platforms and advertiser types
Seniority
Mid-level, hands-on IC