Senior Paid Media Specialist
Core
Strategize and execute full-funnel paid media campaigns to drive subscriber acquisition, retention, and re-engagement for The Washington Post.
Role type
Senior Paid Media Specialist
Builds
Paid media campaigns across social and search channels to grow and retain news subscribers
Domain
Digital Marketing / News Publishing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Paid media strategy, hands-on campaign management, data analysis, stakeholder management, creative direction, project management, audience growth tactics, churn reduction, cross-functional collaboration
Preferred skills
App campaign experience, in-platform event setup, Ad Ops partnership, Tableau proficiency, Google Sheets proficiency
Technologies
Meta, Reddit, Microsoft Bing, Apple Search, LinkedIn, Google Search, YouTube, Tableau, Google Sheets
Responsibilities
Develop and execute full-funnel paid media strategies; Create and test paid media initiatives for habit-building; Optimize paid media budget to drive net subscriber growth; Guide team members in executing paid media campaigns; Provide weekly performance updates to stakeholders; Partner with editorial teams to implement content strategies; Leverage data insights for Direct Response campaigns
Seniority
Senior, hands-on IC
