Senior Paid Media Specialist
Core
Senior digital marketing specialist driving paid media strategy and execution to grow The Washington Post's subscriber base and retention.
Role type
Senior IC paid media strategist
Builds
Full-funnel paid media campaigns for subscriber acquisition, retention, and re-engagement
Domain
Digital marketing / News publishing
Required skills
Paid media strategy, project management, creative direction, data analysis, stakeholder management, campaign optimization, audience growth, retention strategy, cross-functional collaboration
Preferred skills
Social media landscape expertise, political knowledge, app campaign experience, in-platform event setup, Ad Ops partnership
Technologies
Meta, Reddit, Microsoft Bing, Apple Search, LinkedIn, Google Search, YouTube, Tableau, Google Sheets
Responsibilities
Develop and execute full-funnel paid media strategies; Create and test paid media initiatives for habit-building; Optimize paid media budget to drive net subscriber growth; Guide team members in executing campaigns; Provide weekly performance updates; Partner with editorial and newsroom teams on content strategies; Leverage data insights for Direct Response campaigns.
Seniority
Senior, hands-on IC