CareerPlan

Head of Channel Innovation & Marketing

Hong Kong, HK-AIA Hong Kong & MacauFull-time2026-10-05 → 2026-11-11

Core

Lead Channel Innovation and Marketing to drive business growth through digital transformation, AI-enabled solutions, and customer-centric strategies across diverse markets in Asia.

Role type

Senior leadership (Head of Function)

Builds

Digital/AI partner and sales journeys, channel marketing programs, and high-performing teams

Domain

Insurance / Digital Transformation / AI

Required skills

Channel strategy, digital transformation, AI-enabled solutions, CRM, data analytics, customer journey design, team leadership, budget management, regulatory compliance

Preferred skills

Insurance industry practices, stakeholder management, strategic thinking

Technologies

AI, CRM, digital marketing platforms

Responsibilities

Define and drive channel innovation strategy and roadmap; Lead channel marketing strategy and annual roadmap; Oversee development and scaling of AI-powered solutions and automation; Manage marketing investments, sales allowances, and budgets; Lead, develop, and engage a high-performing team; Ensure compliance with regulatory requirements and company governance

Seniority

Senior, hands-on IC with people management