Senior Marketing Technology Manager
Core
Lead the enhancement and development of the Field MarTech stack, focusing on social media platforms and vendor-hosted tools to support field engagement and the sales funnel.
Role type
Senior Marketing Technology Manager
Builds
Field MarTech stack, social media capabilities, and vendor partnerships
Domain
Marketing Technology (MarTech), Social Media, Digital Marketing
Deliverable
product features
Required skills
MarTech stack management, social media platform strategy, vendor relationship management, requirements gathering, user story development, UAT coordination, technical strategy, field engagement optimization
Preferred skills
Sprinklr, Hearsay Social, cVent, Google Analytics, Adobe Analytics, SEO, Local Listings Management, CRM systems, front-end web development (HTML, JavaScript, CSS)
Technologies
Sprinklr, Hearsay Social, cVent, Google Analytics, Adobe Analytics
Responsibilities
Lead, maintain, and troubleshoot the social media platform; define the future field MarTech roadmap; gather technical requirements and deliver to implementation teams; build and manage relationships with internal stakeholders and vendors; monitor and recommend marketing technology stacks; align the marketing technology stack to the sales funnel; stay ahead of technology trends and industry best practices; partner with strategists to develop use cases and identify improvement opportunities
Seniority
Senior, hands-on IC
