Manager, Commercial Marketing
Core
Develop and execute downstream marketing initiatives, sales enablement, and commercial programs to drive product adoption and growth for the digital health portfolio.
Role type
Manager, Commercial Marketing (Digital Health)
Builds
Integrated campaigns, sales enablement tools, content, and customer engagement programs for digital health solutions.
Domain
Healthcare / Digital Health / Medical Technology
Deliverable
product features
Required skills
Downstream marketing, product launch management, sales enablement development, campaign ideation and execution, customer insights gathering, competitive intelligence analysis, cross-functional collaboration, complex technical concept translation
Preferred skills
MBA or advanced degree, experience in digital health/healthcare IT/SaaS/connected medical devices, segmentation and targeting expertise
Technologies
Digital health platforms, SaaS, connected medical devices
Responsibilities
Develop downstream marketing plans and product launch activities; Create sales enablement tools and training content; Partner with Sales to address adoption barriers; Lead campaign development and activation; Conduct Voice of Customer activities; Monitor market dynamics and industry trends; Ensure marketing material accuracy and alignment.
Seniority
Manager, hands-on IC