Marketing Associate, Digital Health - Bilingual (French/English)
Core
Bilingual marketing associate supporting digital health strategies, customer engagement, and communications for Baxter Canada.
Role type
Marketing Associate (Digital Health)
Builds
Digital marketing campaigns, customer-facing portals, education content, and brand awareness initiatives.
Domain
Healthcare / Digital Health
Deliverable
product features
Required skills
Search Engine Optimization (SEO), Generative Engine Optimization (GEO), content marketing, social media marketing, email marketing, online advertising, market research, data analysis, project execution, vendor management, martech platform collaboration.
Preferred skills
AI tools experience, webinar management, micro-site creation, renewals management.
Technologies
LinkedIn, martech platforms, online advertising channels, digital content management systems.
Responsibilities
Optimize commercial strategies and digital campaigns; lead country communications and internal/external messaging; manage customer-facing portals and education content; execute marketing research and competitor analysis; coordinate with cross-functional stakeholders and vendors; monitor campaign metrics and data-driven performance.
Seniority
Mid-level, hands-on IC