Senior Omnichannel Specialist, ComEx Omnichannel Strategy & Enablement
Core
Drive multi-/omnichannel strategies and campaign execution for Western Europe, leveraging data and AI to maximize customer impact and revenue.
Role type
Senior individual contributor omnichannel marketing specialist
Builds
Customer-centric multi-/omnichannel campaigns and programs across Western Europe
Domain
Healthcare/Pharma, Digital Marketing, Customer Engagement
Deliverable
product features
Required skills
Omnichannel/Multichannel campaign management, Data analysis and reporting, Revenue growth strategy, Audience segmentation and personalization, MarTech platform optimization, AI-enabled marketing tools
Preferred skills
Experience in digital agency or global B2B, AI and automation implementation, Emerging technology adoption
Technologies
Tableau, Google Analytics, Salesforce, Acoustic
Responsibilities
Plan and implement multi/omni channel programs aligned with business priorities, Evaluate data to translate into business insights for strategy, Collaborate on creative ways to increase revenue, Propose testing plans to keep up with industry innovations, Analyze program performance and make data-driven recommendations, Support adoption of AI and emerging technologies to scale campaigns
Seniority
Senior, hands-on IC
