Business Planner, Buick & GMC — Global Marketing
Core
Strategic business partner and operating integrator for Buick and GMC Global Marketing, connecting brand strategy, product marketing, media, and sales to drive alignment and accountability across a matrixed organization.
Role type
Senior IC business planner (global marketing)
Builds
Integrated annual, quarterly, and multi-year marketing plans; investment and resource allocation scenarios; executive performance scorecards and decision-ready narratives.
Domain
Automotive industry + Global marketing strategy
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Strategic planning, budget and investment planning, resource allocation, performance management, financial acumen, cross-functional initiative leadership, executive storytelling, complex problem-solving, stakeholder alignment without formal authority
Preferred skills
Automotive industry experience, global marketing organization experience, brand portfolio management, agency/dealer environment experience
Technologies
Planning tools, dashboards, templates
Responsibilities
Lead integrated business planning processes; evaluate trade-offs and build business cases; establish and maintain performance scorecards; design operating cadence and governance; lead cross-functional strategic initiatives; align global and local planning principles
Seniority
Senior, hands-on IC
