Senior Manager, Digital Marketing
Core
Drive execution of impactful omni-channel communication strategies to enhance customer satisfaction, increase payments, loyalty, and repurchase for CarMax Auto Finance.
Role type
Senior Manager, Digital Marketing (Customer Experience)
Builds
Omni-channel communication strategies, customer journey maps, and brand-consistent content across digital and mailed channels.
Domain
Automotive Finance / Digital Marketing
Deliverable
product features
Required skills
Omni-channel strategy, customer journey mapping, team leadership, talent development, compliance management, data analytics, CRM management, brand guideline adherence
Preferred skills
Google Analytics, Salesforce CRM, Marketing Clouds
Responsibilities
Optimize omni-channel communication efforts, oversee creative design and execution of digital/mailed communications, lead the Digital Marketing team, drive cross-functional initiatives, develop direct and indirect reports, create and maintain customer journey maps, research digital marketing trends, resolve legal/compliance findings, track productivity via dashboards
Seniority
Senior, hands-on IC with leadership responsibilities