Manager, Marketing Analytics
Core
Strategic counterpart to channel marketing managers, creating data-driven views of marketing performance and providing measurement frameworks to optimize hundreds of millions in annual investment.
Role type
Manager, Marketing Analytics
Builds
Measurement frameworks, test designs, and insights that optimize return on ad spend (ROAS) across paid search, display, programmatic, paid social, and video channels.
Domain
Retail / Automotive / Digital Marketing Analytics
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
Marketing measurement methodologies (MMM, MTA, incrementality testing), experimental design, portfolio-level analysis, executive reporting, SQL, Python or R, Snowflake, Tableau, PowerPoint
Preferred skills
Advanced analytics/statistical modeling, machine learning, MBA or MS, retail/automotive industry experience, digital marketing platforms (Google Ads, DV360, Meta, GA4, Adobe Analytics)
Responsibilities
Lead and evolve marketing measurement approaches across channels; leverage frameworks like MMM and MTA to inform decisions and set ROAS targets; design test frameworks and define success criteria for channel-level experiments; deliver portfolio-level analyses to optimize investment allocation; present findings and strategic perspectives to senior leaders; mentor and develop junior analysts.
Seniority
Manager, hands-on IC with team development responsibilities