Staff Data Analyst
Core
Own measurement and analytics across growth marketing channels to drive customer acquisition and ROI for a direct-to-consumer retail brand.
Role type
Staff Data Analyst (Growth Marketing)
Builds
Attribution frameworks, incrementality testing programs, and scalable analytics tools for marketing leadership.
Domain
Retail / E-commerce / Growth Marketing
Deliverable
dashboards & analysis
Required skills
Attribution modeling, incrementality testing, statistical methods, predictive modeling, SQL, Python, experimentation design, causal inference, marketing mix modeling (MMM), AI-powered tools
Preferred skills
App measurement, mobile attribution
Technologies
SQL, Python, Meta, Google, TikTok
Responsibilities
Own marketing attribution and measurement frameworks across growth channels; Design, execute, and analyze incrementality tests; Build and maintain performance reporting; Develop automated monitoring systems; Create scalable analytics tools; Partner with leadership to translate data into recommendations; Conduct deep-dive analyses to identify growth opportunities; Apply statistical and predictive modeling techniques.
Seniority
Staff, hands-on IC with strategic influence