Director, Brand Management
Core
Director of Brand Activation responsible for executing and standardizing the Equinix brand across global marketing channels, events, and external partners.
Role type
Senior individual contributor, Director level
Builds
Consistent brand presence across Web, Social, Paid Media, Thought Leadership, field programs, and events
Domain
B2B Technology / Digital Infrastructure
Required skills
Global brand strategy, agency portfolio management, AI agent deployment and governance, trademark and naming management, event leadership, cross-functional influence
Preferred skills
Technology or infrastructure industry experience, regional/field marketing collaboration, corporate communications partnership
Technologies
AI agents, marketing automation tools, brand governance platforms
Responsibilities
Set brand standards for global marketing teams; manage external agency roster and budget; design and govern AI workflows for brand operations; oversee brand naming and trademark portfolio; lead brand activation at major industry and customer events; maintain company store and merchandise; evolve brand standards and messaging governance
Seniority
Senior, hands-on IC with strategic authority
