Principal Director, Creative Brand & Advertising

## About the role * Define and champion the creative vision for the Global Creative team, setting standards for quality, craft, innovation, and cultural relevance across all output * Build and scale the team from the ground up — establishing its operating model, team structure, culture, ways of working, and quality benchmarks * Own end-to-end creative production across brand campaigns, advertising content, digital, social, video, and experiential touchpoints ## Talent & People Leadership * Attract, hire, develop, and retain world-class creative talent — including creative directors, art directors, and writers * Build a team culture of creative excellence, psychological safety, inclusion, and continuous growth * Invest in the long-term development of your team, creating clear career paths and coaching ## Requirements * Master's Degree in design, marketing, advertising, communications, or related field AND 7+ years experience working in product or service design. OR Bachelor's Degree in design, marketing, advertising, communications, or related field AND 9+ years experience working in product or service design. OR equivalent experience. * 5+ years of people management experience. * Application must include a portfolio demonstrating breakthrough creative work across brand advertising, content, and digital — with clear evidence of range, craft, and impact at scale * 12+ years of experience in creative leadership at an in-house creative organization, top-tier advertising agency, or comparable organization * 6+ years of demonstrated experience building and leading high-performing creative campaigns * Proven ability to build or significantly scale a creative organization, including operating model design, process development, and culture-building * Executive communication and influencing skills, with experience partnering effectively with senior marketing, brand, and business leaders * Deep understanding of the relationship between brand strategy and creative execution across integrated campaigns * Demonstrated experience integrating AI tools into creative workflows in a meaningful and responsible way * Background spanning both brand marketing and advertising creative disciplines * Experience managing hybrid internal/external creative team models alongside agency partners * Familiarity with large-scale global brand portfolios spanning consumer software, hardware, or cloud-connected products * Manage relationships with agency partners and external creative vendors, defining the right blend of in-house and external resources * Build accountability structures, creative KPIs, and processes that balance creative ambition with delivery efficiency ## Innovation & AI