Senior Manager, Go-To-Market Strategy
Core
Shaping and operationalizing Go-To-Market (GTM) strategy for priority products and customer segments, translating insights into actionable plans to drive revenue growth and market share.
Role type
Senior Manager, Go-To-Market Strategy & Customer Insights (Individual Contributor)
Builds
GTM plays, market entry hypotheses, commercialization experiments, and repeatable playbooks for digital infrastructure and cloud solutions.
Domain
Digital infrastructure, cloud, networking, data center, and enterprise technology.
Deliverable
product features
Required skills
GTM strategy formulation, market sizing, segmentation/ICP development, competitive analysis, funnel/pipeline analysis, financial modeling, hypothesis testing, executive narrative development, cross-functional partnership.
Preferred skills
Digital infrastructure/cloud experience, hyperscale customer ecosystem knowledge, global GTM exposure, corporate strategy background, SaaS environment exposure.
Technologies
None explicitly listed as tools/frameworks.
Responsibilities
Own end-to-end GTM planning for assigned products; define target markets, sales motions, and success metrics; translate strategy into GTM plays and experiments; partner with Product, Sales, and Finance to align roadmaps and launch plans; lead annual strategic planning; analyze GTM KPIs and recommend optimizations; build customer insights frameworks; drive internal growth and transformation initiatives.
Seniority
Senior Manager, hands-on IC with strategic influence.
