SEM Analyst
Core
Drive customer acquisition and lead generation through planning, execution, and optimization of paid search and digital advertising campaigns.
Role type
Senior Search Marketing Analyst (SEM)
Builds
Paid search campaigns, digital ad creatives, and performance dashboards
Domain
Digital Marketing / Search Advertising
Required skills
Google Ads, Microsoft Advertising, Google Analytics, keyword research, A/B testing, conversion tracking, attribution modeling, landing page optimization, data analysis (via careerplan.io/jobs/JR-142873-sem-analyst-at-sentryinsurance)
Preferred skills
Marketing, Mathematics, Computer Science, Statistics, or Economics degree
Technologies
Google Ads, Microsoft Advertising, Google Analytics
Responsibilities
Plan, launch, and optimize paid search campaigns; manage additional digital channels (Display, YouTube, Retargeting, Performance Max); perform keyword research; improve campaign performance via landing page and UX recommendations; develop and test ad copy and audience strategies; monitor campaign pacing and budget allocation; analyze traffic and conversion fluctuations; build tracking infrastructure; create cross-channel performance dashboards; translate data insights into business recommendations.
Seniority
Mid-level, hands-on IC