Marketing CRM Administrator
Core
Manage and optimize CRM and marketing automation tools for the Enrollment Services Division, ensuring communications align with brand guidelines and enabling data-informed marketing efforts.
Role type
Marketing CRM Administrator
Builds
Automated email and text journeys, segmented audience lists, and compliance reports for university enrollment marketing.
Domain
Higher Education Marketing
Required skills
CRM administration, Salesforce Marketing Cloud, data segmentation, automation, reporting, email deliverability, list hygiene, compliance (CAN-SPAM, A2P), SQL queries, troubleshooting, user support
Preferred skills
Higher education CRM experience, Adobe Creative Suite, social media platforms, SQL query writing
Technologies
Salesforce Marketing Cloud, Email Studio, Journey Builder, Automation Studio, AMPscript, Adobe Creative Suite
Responsibilities
Maintain accurate, well-segmented audience lists and audit CRM data; build, test, and execute automated journeys and campaigns; monitor system performance and troubleshoot issues; create and analyze CRM reports; partner with teams to plan integrated marketing strategies; maintain unified brand identity across platforms.
Seniority
Mid-level, hands-on IC
