Senior Marketing Communications Specialist
Core
Develop and execute marketing communications strategies for Sony's Home Entertainment division, focusing on the Canada market and channel marketing across the U.S. and Canada.
Role type
Senior Marketing Communications Specialist
Builds
Integrated go-to-market plans, retailer marketing programs, and channel marketing campaigns
Domain
Consumer Electronics / Home Entertainment
Deliverable
product features
Required skills
Channel marketing planning, retailer partnership management, integrated campaign execution, project management, performance tracking and analysis, multi-channel strategy development
Preferred skills
Retail dynamics understanding, competitive landscape analysis, consumer insights translation
Technologies
PowerPoint, Excel, Word
Responsibilities
Partner with retailers to build annual marketing plans and support execution; Evaluate program performance against objectives to inform future planning; Manage cross-functional projects and stakeholder coordination; Develop multi-channel strategies grounded in market and consumer insights
Seniority
Senior, hands-on IC