Integrated Marketing Program Manager - New Product Launches
Core
Managing end-to-end planning, governance, and execution of integrated marketing programs for new product launches in the audio industry.
Role type
Integrated Marketing Program Manager
Builds
Marketing launch timelines, asset delivery workflows, and cross-functional coordination for new product releases.
Domain
Consumer Electronics / Audio Technology
Deliverable
product features
Required skills
Program management, cross-functional stakeholder coordination, risk management, process improvement, localization workflow management, project planning tools proficiency.
Preferred skills
Experience with integrated marketing programs, launch planning, or marketing operations.
Technologies
Smartsheet
Responsibilities
Build and manage executional program timelines across creative development and channel plans; coordinate cross-functional teams to keep milestones and approvals on track; drive alignment with leadership by establishing shared goals and RACIs; identify risks and manage escalation paths; support forward planning with appropriate lead time and resourcing; oversee localization workflows for marketing assets; streamline ways of working and reduce ambiguity; develop and maintain templates, process guides, and launch checklists.
Seniority
Mid-Senior, hands-on IC
