Associate Director, Marketing and Business Development, Ancillary Services
Core
Provide strategic leadership for integrated marketing, communications, and business development initiatives to advance Ancillary Services' priorities, enhance brand awareness, and support revenue growth.
Role type
Senior IC marketing and business development director
Builds
Marketing campaigns, digital content, strategic partnerships, and revenue-generating initiatives for university ancillary services
Domain
Higher education / Ancillary services
Deliverable
product features
Required skills
Strategic marketing planning, business development, stakeholder relationship management, budget management, performance measurement, team leadership, content strategy, digital marketing, brand management
Preferred skills
Public sector or post-secondary experience, graphic design experience, customer service experience, MBA
Technologies
Microsoft Office (Excel, Word, PowerPoint), content management technologies
Responsibilities
Develop and execute strategic marketing and business development plans; Identify opportunities for revenue growth and market expansion; Establish and maintain strategic relationships with internal and external partners; Lead and coordinate marketing, communications, and sponsorship initiatives; Provide leadership to direct reports including coordinators and designers; Contribute to departmental strategic planning and budget development.