Director of Integrated Marketing, Hopkins Edge (Office of the Provost)
Core
Lead integrated marketing, digital presence, and brand execution to advance institutional reputation, visibility, and learner engagement for Hopkins Edge.
Role type
Director of Integrated Marketing (Creative Services)
Builds
Marketing strategies, digital assets, and brand materials for prospective learners, businesses, and partners.
Domain
Higher Education / Marketing & Creative Design
Deliverable
product features
Required skills
Creative vision, Graphic design, Branding, Team leadership, Budget management, Vendor management, Strategic planning, Project management, Visual communications
Preferred skills
Academic institution experience, Creative team leadership
Technologies
Adobe Creative Suite, Digital platforms, Social media tools
Responsibilities
Develop creative design vision and align with overall marketing strategy; Oversee creative design projects from inception to completion; Supervise and mentor a creative team; Manage annual visual communications/design budget; Liaise with creative design vendors and freelancers; Create marketing materials including digital, print, video, and environmental advertising.